President, director and co-founder, Heritage Farmed, Inc.
After leaving Detroit as a teenager criss-crossing the country and seeking meaningful work, heart strings pulled Nichols to Lake Tahoe, where he studied at Sierra Nevada College in Incline Village. With a family heritage in automobile manufacturing and agriculture, and an earned degree in Environmental Sciences, Nichols mixed arts and science to discover his true passion for organic farming and living a life nurturing wildlife, people and the planet.
At the age of 22, he embarked on his first major farming and land stewardship project on 84 acres of land in Nevada City, California. For the next 20 years, Nichols continued to refine ancient techniques of regenerative farming with modern science, intuition and the freedom to cultivate exceptional herbs, flowers and plants. Discovering that the medicine produced from these botanicals had incalculable benefits that rippled far and wide, he started to extract essential elements from them into a range of topical medicines. This symbiotic relationship between healthy farmer and healing plant revealed deep teachings in such diverse areas as microbiology, preparation, horticulture, aquaponics, conservation, bioregionalism, and apothecary.
In 2018, Nichols, along with Wendy Weir, founded Heritage Farmed, Inc. as a culmination of 25 years of experience cultivating, extracting and living with botanicals.
As Nichols so passionately feels: “This is our Heritage!”
Director and co-founder, Heritage Farmed, Inc.
Wendy has extensive experience in finance, entertainment, marketing and environmental conservation/education. Interspersed with her years as a financial executive in banking and export finance management, she co-founded and was executive director of Coral Forest, a coral reef conservation and education non-profit organization. She also co-founded The Interactive Broadcasting Company, Inc. which works with talented youth to develop and promote their creative abilities in the entertainment world. She is currently a director with WTP Advisors, LLC, a national tax advisory firm.
In addition, with her brother Bob Weir (founding member of The Grateful Dead), Wendy co-authored and illustrated two environmental children’s books followed by her third book, “In the Spirit: Conversations with the Spirit of Jerry Garcia” (Harmony Books, 1998). As part of her passion for healing, she is a clinical hypnotherapist, energy healer, and has taught equine-assisted therapy. She received her BA in History from the University of California, Berkeley.